Lara with her bay horse in the barn aisle
Founder · Event rider · Brand builder
hey there,

I'm Lara.

I built Dig1t for founders who are tired of holding the whole thing together.

Most of our clients don't have a marketing problem because they aren't trying hard enough.

They're trying to do too much.

You're running the business, answering customers, managing inventory, showing up at events, creating content, working with vendors — and somewhere in between all of that, you're supposed to understand Meta Ads, update the website, send emails, make graphics, track conversions, and figure out what is actually driving revenue.

And if you're in the horse industry, you've probably had the added experience of hiring someone and then having to teach them your entire world before they can even begin to market it.

You shouldn't have to.

I'm an event rider, marketer, and lifelong horse person. I know this customer because I am this customer.

I understand show season. I understand how riders shop. I understand that different corners of the horse world are completely different markets. And I know horse people can tell almost immediately when a brand is being marketed by someone who doesn't actually understand them.

Dig1t was built to bridge that gap.

We become the team thinking about your marketing while you're busy running the business — connecting your website, ads, email, content, and strategy so you're not managing five different people and hoping everything somehow works together.

You don't need another thing on your plate.
You need a marketing team you can hand it to.

Let's work together →
My Story

I planned to ride professionally. I found my way here instead.

I grew up planning to be a professional rider. Then an injury sidelined me, and I went to college instead.

At Auburn University, I earned my degree in marketing while running communications and marketing for the Auburn Eventing Team — with internships and mentors teaching me along the way. During college, I started Dig1t as a local photography and videography company. That content became our gateway into digital marketing.

Since then, I’ve earned a graduate degree in business analytics and artificial intelligence, spent time on the business side of a veterinary clinic, and worked inside multiple startups — growing brands hands-on, working across departments, and delivering results that mattered.

I still ride and compete, and so does everyone on our team. We understand the problems our clients face because we live them too. We pour everything into our clients’ businesses, and nothing brings us more joy than watching them succeed.

I’m not a professional rider. But I couldn’t be more grateful to have found my way into being a professional in this industry.

Marketing degreeGraduate degree · Business Analytics & AIStill riding & competing
Lara at the barn on a Bare Barn shoot
Who We Are

The team behind your brand

Lean, fast, and hands-on — and every one of us rides. We understand your customers because we are your customers.

Lara
Founder & CEO

Meet Lara

Lara started Dig1t in college as a local photography and videography company, and grew it into a full-service marketing team for founders.

She earned her marketing degree from Auburn University and a graduate degree in business analytics and artificial intelligence. Today she leads strategy, web development, and advertising — and she’s the first call for every new client.

Marketing degree · AuburnGraduate degree · Analytics & AIFEI-level event rider
Ella
Photo, Video & Social

Meet Ella

Ella is the eye behind Dig1t’s photo and video work. You’ll find her behind the camera at horse shows across the Southeast, and she also runs social media management and editing, so your content goes from camera to feed without getting lost.

She’s an Auburn University graduate, and when she isn’t shooting, she’s riding her horse Nikki, whom she’s competed up to Training level in eventing.

Auburn University graduateRides NikkiEventing through Training level
Kendall
Email & Design

Meet Kendall

Kendall leads email marketing and graphic design at Dig1t — everything from campaign emails to print pieces and digital materials.

She has a marketing degree from Auburn University and is based in Ocala, Florida, so our clients there have someone local. Her horse Andy has taken her around the 1.15m jumpers.

Marketing degree · AuburnBased in Ocala, FLShows Andy in the 1.15m jumpers
Maggie
Executive Assistant

Meet Maggie

Maggie keeps the show running — email marketing, copywriting, client communication, and reviewing every deliverable before it goes out the door.

She’s an Auburn University student working toward her bachelor’s degree, and she’s competed through Modified level in eventing.

Auburn University studentEventing through Modified levelClient communication
Behind the Scenes

A day at Dig1t

From the desk to the barn aisle — this is where your brand gets built.

At the desk

Websites, campaigns, and edits come together here.

On shoot day

Ringside, capturing the moments your audience cares about.

Golden hour

Portrait sessions with the horses at the heart of your story.

★★★★★  5.0 on Google
“Lara was great to work with and very responsive. Highly recommend!”
— Courtney
Your Next Step

Let’s build something together.

Tell us about your brand. We’ll reach out to talk goals, budget, and what actually makes sense for you.

The Dig1t team with cameras at a horse show War Equine digital X-ray shoot Bare Barn shoot in black and white Dressage ring at a show Dressage saddle detail from a product shoot Saddle pad product shoot